How Instagram Changed the Way We Choose Our Drinkware

Instagram has changed drinkware from a basic utility into a lifestyle choice. Today, people choose glassware not just for use, but for how it looks in photos and videos.

A glass sipper on a work desk, a double layered coffee cup during breakfast, or ice cream cups on movie night all add visual appeal. Clean shapes and transparent designs now matter more than ever.

This shift has increased demand for premium quality glassware that looks good and works well in daily life.

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Home hosting has also grown due to social media. Stylish cocktail glasses, wine glasses, and champagne glasses are now essentials for home bars.

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Kaanch fits this visual-first generation by offering affordable, modern glassware designed for Indian homes and Instagram-friendly setups.